Guides
Long, plain answers to the questions people ask before starting a project. The examples come from work I have shipped.
- 4 min read
What a real estate launch website needs
What belongs on a residential project's launch website: the first screen, project figures, unit types, location, an always-visible enquiry form, phone speed, foreign buyers and search. With a launch checklist.
- real estate launch website
- property launch website
- residential project website
- 3 min read
What is a custom AI agent, and what can it do for your business?
How a custom AI agent differs from a chatbot, the parts of an agent, which work can be handed to AI, multi-agent systems and how to start small and grow. With examples from working systems.
- what is an AI agent
- custom AI agent development
- AI agents for business
- 2 min read
What drives the cost of a website?
Corporate site, launch site or e-commerce: what sets the price of a website, template versus custom design, the costs people miss, and the brief that gets you an accurate quote.
- website cost
- how much does a website cost
- custom website design price
- 2 min read
How is an AI commercial made?
How an AI-driven commercial or brand film is made: idea and script, storyboard, visual language, production, edit and sound. What works, where to be careful, and keeping a brand consistent.
- AI commercial
- AI brand film
- AI video production