Graphic designer and art director
A brand should look like itself at every touchpoint: logo, site, film, post. I build that language and carry it across media.
What I do
- Brand identity
- From positioning to logo, palette and type: a visual world recognised at a glance.
- Visual systems
- Rules that keep an identity consistent, usable by the team too.
- Campaign and social design
- Campaign and post designs that stay in the brand's palette, with type and logo placed right.
- Art direction
- Setting and holding the visual direction across photo, video and AI production.
How I work
- I write down what the brand stands for and what it never does.
- The identity is designed as a system: colour, type, grid, imagery and bans.
- The system is tried on real media and corrected.
- AI speeds up production, not decisions.
Work in this field
Questions
Do you take graphic design work on its own?
Yes. Identity, campaign or social design can be a project by itself, and can continue into the site and film in the same language.
Do you do creative direction?
Yes, for campaigns, films and digital products.
Write a few lines about the work; we'll shape the scope and the path together.
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